Have you ever read a sentence that makes your heart stop? The words fly off the page and make you pause with the simplicity and beauty of its power.
What about a movie so engulfing, so glorious you don’t want it to end? You walk out of the cinema shocked that the world they created… doesn’t… actually… exist?
Good content questions, inspires and transforms.
But there’s a lot of content out there: everything from social media to radio, film, podcasts, books and magazines.
How can you make your story stand out?
Creating good content, a good story, takes commitment, consistency and creativity.
Need inspiration to fuel your content?
Discover these five ways to make your story stand out:
1. It’s you. It’s not me.
All good stories and messages focus on the reader or visitor. They will stop and connect with your story, if it matters to them. Stories that connect, and connect quickly, answer their care factor right up front.
Not everyone will care, and that’s just the way it is. But some will care and they are the ones you are looking for.
2. Match your message to the channel
The way you tell your story changes depending on the medium you use. Match your messages to your channel.
Humour and lighthearted commentary sit better with Facebook than LinkedIn. Quiet reflection about human trafficking is not going to happen on the underground, but will in an exhibition space.
3. Pick words that engage
Match your words to the audience, and make it enjoyable and interesting for them to read. Don’t make reading, watching or listening a chore.
The words you use need to sing, not turn it into sludge.
4. Good content flows
Have you ever watched a movie and a whole new sub-plot pops up half way through and you’re left going? What? Why? Who are these people? And why are they in my story?
If you’re giving a speech, you don’t have to follow a time sequence of your life but suddenly dropping in a dramatic life event out of order only confuses the listener. Make it clear why you put it there.
Good content doesn’t confuse the audience. Good content flows logically.
5. It’s okay to say ‘no’
The little know fact is that the inspiration actually comes from what you delete.
Not all parts of the story matter to this audience right now. It’s okay to leave out details. What matters is that you pick your messages and stick with it.
Communicate the main messages and forget the rest. Clarity is more important.