Words should dance lightly - and with purpose and clarity - across the page. If a word doesn't have a clear purpose it should get off the stage.
Ruthless but true.
I only create content that has clarity.
I create content that has meaning. Content that adds value. Content that tells a story that matters.
I'm a creative partner that works with you to clarify and achieve the vision.
I think big. I search for the meaning. I always ask that question: 'why?'
I analyse and write with clarity. It is only through analysis that we reach clarity and meaning.
I've written all sorts of words:
- media releases and books
- tiny exhibition labels and speeches
- websites and policy analysis.
I enjoy all ways of constructing a story and crafting meaning. I like it all: the people, the purpose and the medium of creating a good story.